The Future of Fashion is Now: Boijmans van Beuningen

Last weekend we performed during the opening of The Future of Fashion is Now exhibition at the Boijmans van Beuningen museum in Rotterdam. As part of the Fashion Masters at Artez we worked together with the Australian Fashion Designer and performer Adele Varcoe.

During the opening night - on friday the 10th of October - we showed three acts that we had been working on during the previous weeks. Because we are fashion strategist, we didn't perform ourselves but we recruited models, dancers and other professionals to do the job. It was a chaotic but nice evening, it was fun to work on a real project and see the result of the ideas we had been working on for a while.

1. We worked with models and mirrors. Models stared at the audience through a compact mirror.
2. We worked with dancers who were intensely looking at the audience and sometimes adjusting their outfit (rolling up sleeves, opening buttons) and upon the arrival of a nude model they started to undress as well (while continuing the staring and adjusting part).
3. We held a catwalk show where we worked with the anticipation of the audience. We reversed the scenario so that the audience had to walk down the runway.

We were invited to an expert-meeting earlier that day, where some guest speakers gave us an interesting insight in the/their fashion world. The guest speakers were: Elisa van Joolen, Lucia Cuba, Adele Varcoe, Antoine Peeters, Craig Green, Forrest Jessee, Pauline van Dongen and Hefin Jones.

The exhibition The Future of Fashion is Now is on show from the 11th of October until the 18th of January 2015. As I mentioned before, you can find it at the Museum Boijmans van Beuningen in Rotterdam. Did any of you go there yet or is planning to? xx

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